Chloe Vance

Below is the written explanation of the artist’s Sustained Investigation. To view the full images and details of each piece, click/tap on the thumbnail.

How can I explore consumerism’s effects on ones relationship to personal identity?” is the question that guided my process. I wanted to use art to look at consumerist society and what it expects of the individual. Consumerism promotes the accumulation of goods exponentially. It expects that the drivers of happiness and individuality be acquired through capital. It demands marketability, simplification, beautification, overstimulation. In my art I capture the stress this causes in a beautiful and loud manner. The style of my portfolio not only reflects consumerism in subject matter, but it itself draws away from seriousness and blandness the way that a lot of advertisement does. Initially I used more white in my work. The contrast white provided made for clearer images. To communicate how personal identity can be lost to a society that assigns value to the possessions of an individual over the individual, I phased white out and softened borders. But the issue isn’t black and white. People can adopt consumerism and bettered themselves through it. My communication of this lies in more personal and expressive character design over time. Consumerism didn’t reduce them, it elevated them.

Sustained Investigation

Selected Works